J.J. Abrams Thinks You Are An Idiot

The Mystery Box is J.J. Abrams' thing. He is simpatico with keeping everything, even minuscule details like character names, titles and even costumes, in the dark. The fun in being surprised is appreciated, yes. But it goes so far with J.J. to hear him suggest it's all someone else's doing is not funny; it's an insult to our intelligence.
Well Star Trek Into Darkness came and went and with Abrams off on Star Wars: Episode VII, he's seemingly on an Apology Tour for the iffy-received Wrath of Khan retread. Right down to whose fault it was to keep Benedict Cumberbatch's true identity a secret. Only he's lying his ass off as he puts it "truthfully" to MTV:
"The truth is because it was so important to the studio that we not angle this thing for existing fans. If we said it was Khan, it would feel like you've really got to know what 'Star Trek' is about to see this movie," he said. "That would have been limiting. I can understand their argument to try to keep that quiet, but I do wonder if it would have seemed a little bit less like an attempt at deception if we had just come out with it."
Sure, J.J. Paramount loved keeping the most famous Star Trek baddie played by an actor not known to anyone outside of the Internet under wraps. Part of taking responsbility involves being a man and actually owning up to your mistakes. Blaming it on the studio, especially in such a laughable manner, is pretty weaselly.