Here's an interesting piece of cross-promotion: Air New Zealand and The Hobbit: An Unexpected Journey. A safety video produced by WETA and the Kiwi airline showcases the standard, "What to do..." procedures. Just with Elf Flight-Attendants, Gandalf as the Captain, a Gollum-like passenger and Peter Jackson.
The joke gets old pretty quick. But it's a unique and harmless item.