Marvel Developing Short Films
Mon, June 21, 2010 
Not that long ago CHUD reported that Marvel had plans to develop second and third tier superhero films on smaller budgets. The films were said to come in the 20-30 million range as opposed to Iron Man 2 which had a budget of 200million. A less risky approach, but still using lesser known characters.
Well now according to Latino Review there may be some validity to Chuds previous report. There sources tell them that instead of going with smaller budgets for full length features, Marvel will likely attach 10 minute shorts before some of their upcoming films already in development.
It definitely seems like a much less risky approach then using even 20-30 million on lesser known characters. They would be able to spend a lot less money, and see what kind of reaction there is to the shorts from the fans. Essentially attaching them to already developed larger hero films will allow them to recoup the cost of the shorts with the gross from said film it's being attached to.
Could this decision have anything to do with DC's latest third tier hero flop Jonah Hex? Hex was made for only 30 million, not including the re-shoots that didn't fix it. But opened with only 5 million. A number that will drop to even less in its second and third weekend. WB/DC will not be breaking even on that one. Hat's off to Marvel for seeing this though, and getting ahead of the curve.
Reader Comments (1)
taking a page from pixars book. Great idea on there part, really. You make a good point with Jonah Hex. I'm sure when they first set out to make it even on the small 30 million dollar budget they figured it would be decent, or at least make its budget back. Marvel is definitely ahead of the curve on this one.
I wonder if they'll attach anything to thor or cap next year...