I am a Red Sox fan, so I know what it is like to be a Cubs fan. Your sports fanboy dreams crushed over and over again. The broken remotes, the broken hearts. Well, at least up until 2004 when the Red Sox won the World Series. Then again in 2007. Boston has sort of turned into the city of Champions over the last 10+ years with all four major sports teams winning at least one championship in that time period.
Apparently Sony likes to rub some salt in the wounds of Cubs' fans with their new commercial which highlights a hypothetical celebration after a Cubs World Series victory. The execution of the ad is fantastic, but Cubs fans might not think so.