Final (and Good) Pacific Rim Trailer is Too Little, Too Late

For all the Monday morning quarterbacking (already) in play, this predicament Pacific Rim is in could have been avoided. Make this final trailer the first one out the gate, or at least in the spring when there was still time to reassess the game plan.

The best presentation they've had to offer from Guillermo del Toro's futuristic actioner. It's the same money-shots showcased earlier. Only it finally dawned on them monsters fighting robots wasn't a dealmaker. Focus on the humans.

Unfortunately, this is so late into the campaign (Opens next Friday on the 12th) it isn't going to turn everything around.