Search TMT
Follow TMT
TMT Founders
TMT Contributors
Weekly Columns
Exclusive Interviews
Movie Review Archive
Movie News Archive
Contact TMT
This form does not yet contain any fields.
    « George Romero's Day of the Dead Getting Remade (Again) | Main | Look At Spike Lee's Joint: OLDBOY Red Band Trailer »
    Wednesday
    Jul102013

    GODZILLA Viral-Marketing Campaign Completely Misses The Point 

    DateWed, July 10, 2013

     

    Legendary/WB (the couple who recently just split) have already started off the GODZILLA viral-marketing in the cheapest and least appealing way possible. From big, flashy, and obviously fake screen-caps of "news sites" collected onto a Tumblr (of all things) with letter in each highlighted in red that couldn't scream OH PAY ATTENTION TO THIS harder if it tried, not to mention the FOLLOW LEGENDARY PICTURES AND WB FOR MORE INFO! button at the top.

    You know what makes "viral marketing" interesting and cool? The role playing aspect involved of being immersed into a world that you pretend is also yours.

    2008's CLOVERFIELD had perfect viral marketing, interesting and mysterious. The Dark Knight, Prometheus, Halo 2, Bioshock 2, Pacific Rim (at first), several more examples slip my mind; but you get the idea.

    Well. How disappointing.

    AuthorCharles Gerian CommentPost a Comment

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

    Notify me of follow-up comments via email.