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    « 'Elysium' To Be Given IMAX Release | Main | New "The Lifeguard" Trailer Starring Kristen Bell »
    Wednesday
    Jul102013

    Ford Answers Dodge Ram - "Man Of Steel" Tie-In With "F150 Super Hero" Commercial

    DateWed, July 10, 2013

    About a month ago Dodge launched a commercial featuring shots from Man Of Steel with music from the film inter spliced with their newest rendition of the Dodge Ram. The spot (below) featured a voice over that said, "Everyone has the ability to do something amazing, some just do it on a more regular basis, in dealerships everywhere, in theaters June 14th."

    Really solid tie-in spot, great display of synergy between Warner Bros & Dodge, even if Ford didn't think so. They have responded with a commercial of their own, featuring the new F150 with the slogan, "Trust The Strength, Feel The Power"

    AuthorPeter Georgiou CommentPost a Comment

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