'Seventh Son' moves to January 2014
Fri, June 28, 2013
It's never a good sign when a studio moves around a release date twice or more -- especially if it's to a dead-end month. Seventh Son, the 3D fantasy-adventure film starring Ben Barnes, Julianne Moore, Jeff Bridges, and Kit Harington was supposed to debut February 15, 2013 before Warner Brothers pushed it to October 18, 2013. The movie was plagued with problems, like visual effects studio Rhythm & Hues going bankrupt and producer Legendary Pictures injecting an extra $5 million to get the shots completed. Then a batch of reshoots were underway last week, before Warner Brothers decided to push the movie back again to January 17, 2014.
A move like that signals that the studio feels the movie is a dud, and pushing it to the doldrums of January allows it to die a quick and painful death. Now, there have been exceptions to the January releases (Paul Blart: Mall Cop, Cloverfield and Hansel & Gretel: Witch Hunters all did well), but only time will tell.
The movie will hit theaters in 2D, 3D, and IMAX 3D January 17, 2014.
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