Weekend Box Office: March 22-24
Sun, March 24, 2013 
Courtesy of Box Office Mojo:
1. The Croods - $44.7 million
2. Olympus Has Fallen - $30.5 million
3. Oz The Great And Powerful - $22 million
4. The Call - $8.7 million
5. Admission - $6.4 million
6. Spring Breakers - $5 million
7. The Incredible Burt Wonderstone - $4.7 million
8. Jack the Giant Slayer - $2.9 million
9. Identity Thief - $2.5 million
10. Snitch - $1.9 million
It was great to be a caveman this weekend, as the animated The Croods did excellent business, earning an estimated $44.7 million. That's a big sigh of relief for Dreamworks, whose Rise of the Guardians sputtered at the box office a few months ago. Overseas, the film seems poised to be a hit of Ice Age-type proportions, having already grossed $62 million.
At last, this weekend also produced an action film that people showed up for, as Olympus Has Fallen earned an impressive $30.5 million, which is far better than the $24 million opening of A Good Day to Die Hard last month. It also earned an "A-" Cinemascore from audiences, so unlike that phoned-in Die Hard sequel, this one may actually stick around for awhile.
Oz The Great And Powerful falls from first to third place, but gets that much closer to 2013's first $200 million grosser, earning $22 million to bring its domestic total to $177 million.
Halle Berry's The Call is still defying its original expectations, earning another $8.7 million. The kidnapping thriller has earned a totally decent $30.9 million.
The weekend's other new release, Admission, starring Tina Fey and Paul Rudd, didn't really catch on, earning just $6.4 million. In wider release, Spring Breakers earned $5 million, which is significant since it's not really being widely advertised, but significant drops throughout the weekend could mean some not-so-good word of mouth to carry it much further from here.
Next weekend, the long-awaited (well, it was delayed from last summer) G.I. Joe: Retaliation opens in theaters, where it will be competing with the adaptation of the Stephanie Meyer novel that isn't Twilight, The Host. Also in theaters will be Tyler Perry's latest, Temptation, and the British action thriller, Welcome to the Punch.
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