Look, everyone knew X-Men: First Class was going to be a tough sell.
The last two installments weren't well-received, and this will be the first one without Hugh Jackman charming the pants off the press talking about how much wicked-shape he got in. Then there's the whole 1960s-era theme, which I can't imagine is a big turn-on for the masses like it is for, say, people like me. I also like the director/producer duo of Matthew Vaughn and Bryan Singer behind the camera, and the international posters from a few weeks back looked great.
But these latest posters (courtesy of the X-Men Movies Facebook account) are ugly. As in "Got their asses beat with an ugly stick and totally done over 'Ned Beatty in Deliverance' style" ugly.