"Super 8" Super Bowl TV Spot

“To me, all people need to know is that it’s an adventure about a small town and it’s funny, it’s sweet, it’s scary and there’s a mystery: What is this thing that has escaped? What are the ramifications of its presence? And what is the effect on people? But I know that’s not enough. Look, I feel we need a little bit of a coming-out party because we are up against massive franchises and brands and most people don’t know what ‘Super 8? means. We’re a complete anomaly in a summer of huge films … and we don’t want to be so silent or coy that people don’t care or don’t hear about it.”

“This is a movie about overcoming loss and finding your way again and finding your own voice,” Abrams said. “A boy whose lost his mother and the man whose lost his wife. There’s this father who, because of the era, never really had to be the parent. He’s a good man, he works hard, he’s a deputy in the town, but he’s never stepped up as father.”