Friday
Nov182011
"Project X" Poster Complete With "Hangover" Reference.
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In yet another example of a studio using the success of a previous film to pimp another lesser film, below is the poster for Project X. If you haven't already noticed, Todd Phillips of Hangover fame, yeah his name is on the poster as is Hangover. Is this unusual? No. Is it annoying...to me today. Yes.
For all I know this film could be just as good as Hangover or do better at the box office but isn't there a bigger problem when you can't sell a movie on it's own merits? Sure its a great marketing ploy, emblazing 300 on every Immortals poster and TV spot helped with a more than solid opening weekend for the flick. Is this what we're teaching our young marketing executives? Unoriginality. Way to bring it guys.
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