"Avatar" Sets DVD Sales Records
Fri, April 23, 2010 James Cameron continued his quest for world domination on Earth Day by shattering one-day sales records with the release of Avatar on DVD and blu-ray yesterday.
The film, which still ranks #12 on the regular box office charts (thanks to a mini re-release last weekend) was released in a bare-bones format which includes the movie and nothing else.
Now one would assume with an extended edition of the film coming to theaters in August, and the inevitable double-dip release of that version coming to DVD/blu-ray in November that will actually include some special features (not to mention the eventual 3D blu-ray release), savvy consumers would hold off for a better edition of the DVD.
Nope, people seem to like their versions of Avatar any way they can get them. According to Business Insider, The movie sold an impressive 4 million copies yesterday, just on its first day of release, making it already the year's top-selling DVD.
Of those 4 million copies, 1.5 million were sold on blu-ray, which breaks the The Dark Knight's first-day sales record of 600,000 in 2008.
Fox is also reporting that retailers have sold out of 50% of their Avatar DVDs already.
The reviews on the blu-ray version have been nothing short of spectacular (check out this one on BluRay.com, which said this edition of the film "raises the bar" for blu-ray quality), and Avatar has a huge fanbase, so it's not surprising that even this movie-only release is shattering records. I've sworn not to get it until the special edition in the fall, but even I'm starting to get a little tempted it pick it up through one of the sales going on this week. (but then again, once November comes, what am I going to do with two Avatar blu-rays?!)
Has anyone else gotten their Avatar dvd/blu-ray yet? Or are you waiting for the next release in November?
Reader Comments (8)
My fiancee kindly waited in line with me on the 12:01 release at our local Wal-Mart. I'm in a smaller area so I was expecting to be the first to buy a copy that night. I get there and about 6 people are lined up before us. I've not had a chance to watch it yet because of my work schedule among other things, but tonight I'm going to kick back tonight, maybe have a cold one and enjoy it on the 60''. And I will also be purchasing the special edition when it comes out because I really enjoy fueling their greed.
I've yet to see it, so I may do the same tonight. Although, sadly, I'm stuck with a 57". Get me excited enough, though, and I might be able to squeak out another 3.
At the very least, I may borrow my dad's copy, since I know he bought it. It looks amazing on blu-ray, just from the clips I've seen in the store.
Mike Shadwick! I know that guy. He reminds me a bit of a hero in a blue cape with an orb of electricity in his hand.
I am bummed that I've had my copy this long and have yet to see it. After I watched it in theatres twice a friend lent me a copy of a bootleg. It was one of the best looking bootleg copies I've ever seen but I can't wait for the blu-ray because the bootleg is the last memory I have of it.
I saw it twice - the first time was at an older IMAX where the 3D seemed off, plus the heat was cranked up to about 400 degrees, so I had a headache for most of the movie and was pretty underwhelmed by the whole thing. But they opened a new 3D Imax near me, so I decided to give it another shot - even though it was one of those 'fake' Imax theaters, and it was a million times better. I absolutely loved it the 2nd time I saw it.
Twilight was over rated, cool fx but thats it
Meant to say Avatar but I just read the article above this, threw me off lol