Fox Hits All-Time Low Whoring Avatar
Fri, December 4, 2009 
A studio selling their mega-budget tentpole on television is Film Marketing 101. They want to get the awareness of its impending release out there. If the studio happens to also own a television network, it's not exactly out of the norm to air "A Very Special Sneak-Peek" presentation showing off clips or premiering the latest trailer. I remember tuning into an episode of Smallville back in the fall of 2005 to see the Superman Returns teaser trailer unveiled before it was to be attached to prints of Harry Potter & the Goblet of Fire the following week.
20th Century Fox has been doing the same with James Cameron’s Avatar as of late. They’ve been showing off TV trailers during broadcasts of shows like Glee and what not. That is all well and good. But this has officially gotten out of hand. I’m talking "Really, people?" out of head. Last night’s episode of their popular procedural Bones was Avatar centric. In fact coining a phrase made by CHUDs Devin Faraci, this has officially hit “full Avatard” territory.
I09 has the report up including screen-caps and video clips from the broadcast where the characters are talking about, you guessed it, Avatar. Watching one of the trailers? Check. Talking about how excited they are to see it? Check. Standing in a huge line on its opening day? Duh! Check, of course! Did I mention that Bones regular Joel Moore (shown in the clips provided in the link) happens to have a role in Avatar? What a strange coincidence, huh.
Yes, it’s bad. No, it's not meant to be ironic like having the cast of 30 Rock talking about how great Snapple tastes while flashing its likeness across your television screen. That was clearly meant as a gag by Tina Fey and her team. This, on the other hand, isn't such the case. God if only American Idol was on the air right now. Then we can have Simon Cowell "confess" how his eyeballs were royally fucked by the sheer awesomeness of Avatar.
Do you see the cast of Gossip Girl or Smallville talking about seeing Sherlock Holmes? Give me a fucking break.
Reader Comments (5)
I can't speak for what Jamie saw but I will predict something. Leona Lewis (a past winner of UK talent show 'The X Factor') is singing the theme song for 'Avatar'.
You can bet your arse she'll be on American Idol singing it.
I also like how the year has ended with Jamie and myself switching places. Now he's the one going after Fox.
everyone is going after FOX
FOOOOOOOOOOOOOOOOOOOOOOOOOOx :)
I liked it!
I think desperation is starting to set in regarding marketing. We've been hit in the head, and slapped in the face with "Avatar". I wonder if James Cameron's next movie will say, "from the director that brought you Avatar"...
Of course desperation is setting in, they didnt market the movie in public until october.