At the Consumer Electronics Show today in Las Vegas, Nevada, billionare film-maker and beloved cultural icon and film auteur Michael Bay, who has gifted the world with The Rock, Bad Boys II, and soon Transformers: Age of Extinction was speaking at Samsung's press event when a technical error caused him to calmly collect his thoughts and leave.
Bay, who was on stage for all of 70 uncomfortable seconds, began by saying: "Uh my job as a director is I get to dream for a living."
Then he said: "Um I create visual worlds that are so beyond everyone's normal life experiences and Hollywood is a place that creates uh a viewer escape and um what I try to do as a director is I try to ..."
At this point, he trailed off before finally uttering a disgusted, "Ugh."
"The type is all off, sorry, but I'll just wing this," he said, appearing agitated. Joe Stinziano, Samsung executive vice president, tried to smooth over the situation, gently prodding Bay to "tell us what you think."
Bay began again: "I try to take people on an emotional ride and um..."
Stinziano again tried to salvage the appearance, saying: "The curve? How do you think it's gonna impact how viewers experience your movies?"
But Bay had had enough. He turned and walked off. "Excuse me, I'm sorry. I'm sorry," the director said.
Within minutes, Michael Bay reached the top 10 trends in the United States on Twitter.
Wow! I just embarrassed myself at CES – I was about to speak for Samsung for this awesome Curved 105-inch UHD TV. I rarely lend my name to any products, but this one is just stellar. I got so excited to talk, that I skipped over the Exec VP’s intro line and then the teleprompter got lost. Then the prompter went up and down – then I walked off. I guess live shows aren’t my thing.
But I’m doing a special curved screen experience with Samsung and Transformers 4 footage that will be traveling around the world.