Wendys Continues It's Surge Against McDonald's - Hi Ciabatta Bacon Cheeseburger

Let me preface this by admitting that I am not a fast food guy. It's not that I am a food snob, I just rather hit up a local place and get myself a burger and hand cut fries that hit the drive through at a Wendy's or McDonald's. Have I done it? Sure. Is it my preference? Absolutely not.

With that out of the way, if you're going to dip your toes into the grease at a fast food chain, the way to go in my opinion is Wendy's. Better burgers, better fries, better service. Not to mention the chain has already deep fried Burger King and is now going up against fast food juggernaut McDonald's.

McDonald's attempts at new product has had severely limited success with the introduction of Mighty Wings and Fish McBites (What?). Wendy's on the other hand killed it with their Pretzel Bacon Cheeseburger promotion and later the  Pretzel Pub Chicken Sandwich. Now the company is introducing the Ciabatta Bacon Cheeseburger, and should have all the confidence that it wil be another success for the company.

Savor something extraordinary with our new Ciabatta Bacon Cheeseburger. It's a quarter-pound of hot 'n juicy beef topped with roasted, chopped tomatoes, creamy, rosemary garlic aioli, fresh spring mix, natural Asiago cheese and applewood-smoked bacon between a toasted Ciabatta bun. Hurry, it's here for a limited time only, so you gotta ciabatta!

SOURCES: BUSINESS TIMES, DISPATCH.COM, BENZINGA.COM, WENDYS