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In the world of Hollywood movies, I myself have been victim to watching such personally enjoyable films like John Carter, DREDD, Fright Night, CONAN, and this past summer's The Lone Ranger fail in the box-office, crushing all potential franchise hope they had promised; and for a brief while fans of Sony's The Mortal Instruments: City of Bones had feared all was lost on the potential sequels, that were supposed to start filming in September.
City of Bones, made on a reported 60 million budget, only made about $30 million of that back and with poor critical response, which points all signs to flop; but going against all odds and powered by positive fan response, Sony and Constantine Films are going ahead with The Mortal Instrument: City of Ashes.
"The fan response, from the blogosphere and the thousands of mails we have received, has encouraged us to keep going,” Moszkowicz told The Hollywood Reporter. “It's been overwhelmingly positive, in contrast to some other YA titles.”
Moszkowicz said international returns for City of Bones means the first film’s worldwide take is now close to $100 million but admits box-office revenue was below Constantin’s forecasts.
“We are analyzing what we did wrong with the first film -- particularly with the positioning and marketing -- and what changes we have to make. We are working with a great group of people to reposition the franchise [for City of Ashes].”
The film, based on a series of Young Adult novels by Cassandra Clare, starred Jamie Campbell Bower (Anonymous, Sweeny Todd: Demon Barber of Fleet Street) and Lily Collins (The Blind Side, Mirror Mirror) as Shadow Hunters, an ancient order of half-angels who fight an eternal battle to protect our world from the dark forces around us, and comes out on Bluray December 3, 2014.
Well, what do you think? It's pretty crazy, given films like DREDD and Pacific Rim made over half their budgets back with much larger critical and fan support have been dark on a sequel, but an almost bonified 'flop' like this is getting a sequel.
I actually was interested in seeing this, and I'm happy the fans will get to see their series live on.
On the film's failure, Moszkowicz, Constantine's head of film, said:
“The readers of Mortal Instruments are older than you might think,” he said. “That may have been one issue in our marketing, that we focused too much on a very young audience segment."
Did anyone else see it? Read the books? Thoughts?