DAWN OF THE PLANET OF THE APES' Viral Marketing Kicks Off At SDCC.

 

Well I know you all are stll buzzing about Man of Steel 2, Justice League, and The Flash, but for those of us that have been hyped up for 20th Fox's Dawn of the Planet of the Apes, the viral marketing has kicked off emphasizing the Simian Flu, that we see slowly spreading across the world at the end of 2011's Rise of the Planet of the Apes. From the film's Official Facebook Page. 

The Office of Public Health Awareness website offers a video about the flu, a very grim projection of the flu's spread, symptoms, and more.

The website also leads to another site, Before the Dawn, which has a small 'prequel' "comic" that seems to set up the world through some nice imagery.

 

15 years after Rise of the Planet of the Apes, Caesar leads a band of genetically evolved apes, but the humans that survived the deadly virus a decade earlier threaten their existence. A truce is formed, but things quickly spin out of control as war breaks out in the fight for dominance. Jason Clarke (Zero Dark Thirty), Gary Oldman (The Dark Knight Rises), Keri Russell (Mission Impossible III), Judy Greer (The Descendants) also star, with Toby Kebbell (RocknRolla) and Enrique Murciano (Traffic) star.