Weekend Box Office: June 8-10
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Courtesy of Box Office Mojo:
1. Madagascar 3: Europe's Most Wanted - $60.3 million
2. Prometheus - $50 million
3. Snow White and the Huntsman - $23 million
4. Men in Black 3 - $13.5 million
5. The Avengers - $10.8 million
6. The Best Exotic Marigold Hotel - $3.2 million
7. What to Expect When You're Expecting - $2.7 million
8. Battleship - $2.2 million
9. The Dictator - $2.1 million
10. Moonrise Kingdom - $1.5 million
Kids ruled the box office this weekend as Madagascar 3 won the box office with an estimated $60.3 million. That a bit below the first weekend of Madagascar 2's $63.1 million in 2008, but it still did fine, especially since there really hasn't been a big animated family movie out since The Lorax opened earlier this year.
That leaves Prometheus, Ridley Scott's sorta-Alien prequel in second place with an estimated $50 million for the weekend. Predictions for this weekend's final tally have been all over the place since starting out of the gate strong on Friday, with $3.6 million for the midnight openings and actually besting Madagascar for the day with a better-tan-expected $21.4 million. But grosses tapered off as the weekend progressed - not to mention that a family friend kid film will generally beat an R-rated horror/sci-fi movie every time - so it appeared to be very frontloaded. General reaction to the film seems to be mixed (I liked it - scary as hell and the best 3D I've seen in a long time), so it will be interesting to see how this holds up as the summer moves on.
Speaking of lousy word-of-mouth, Snow White and the Huntsman dropped nearly 60% since opening in first place last weekend. The film earned $23 million to bring its domestic total to $98, so it while it will pass the $100 million make, I wouldn't start making plans to see that sequel Universal apparently wants to start on just yet.
As far as this weekend's milestones, The Hunger Games officially passed the $400 millon mark this weekend, and The Avengers got that much closer to $600 million domestically, currently standing at $571 million.
Still in limited release, Wes Anderson's Moonrise Kingdom expanded to 96 theaters and cracked the top 10 for the first time with $1.5 million.
Next weekend, get prepared to rock out 80s-style as the musical Rock of Ages opens in theaters, which sounds a far better option than Adam Sandler showing up to bother us all again with the terribly unfunny looking That's My Boy, which also opens next weekend.
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