I really dig any type of viral experience that studios are providing via the internet to the geekdom, whether it be "Cloverfield", "Dark Knight" or now "Super 8". Yahoo Movies has put the puzzle together for the ongoing viral campaign. Read and see below.
In the theatrical trailer for the movie, the address for a website was hidden in a single frame: s8editingroom.com. At first, the viral site offered just a few little glimpses of scratchy black-and-white footage. But over the last few months, various movie sites across the web have received packages containing small reels of Super 8 film and more segments of the film. Slashfilm, io9, ComingSoon, HitFix, and others each got small bits of the puzzle, but now all the pieces have come together. And it gives the first partial look at the alien creature that breaks free in the film.
In the summer of 1979, a group of friends in a small Ohio town witness a catastrophic train crash while making a super 8 movie and soon suspect that it was not an accident. Shortly after, unusual disappearances and inexplicable events begin to take place in town, and the local Deputy tries to uncover the truth – something more terrifying than any of them could have imagined.