Superman Franchise - While We're Waiting...
Thu, August 13, 2009 
We're all waiting to see what develops from the rumors two weeks back (as per IESB) that Warner Brothers was fast-tracking the next Superman film. So during this down-time (or the "Wait and see" period), I thought it'd be interesting to revisit an item from not too terribly far back.
For those wondering how actor Matthew Bomer might have fared as the Man of Steel back when Brett Ratner was involved with the franchise (he was said to be Ratner's top-choice for the role), you're in luck. An ad campaign for the 2010 Toyota Prius kicked off in Japan a few months back with Bomer in the red-and-blue suit suit (and glasses to boot) as Krypton's last son.
At the moment, said campaign consists of newspaper ads as well as two television commercials - both of which you can enjoy below.
I brought this up because A) it's been a slow news-day and B) I'm rather surprised this wasn't picked up more upon first arrival. Especially considering what passes as "news-items" like the recent fake PSA with Megan Fox that was nothing more than a plug for Jennifer's Body. That's not a strike against the film, Fox or said commercial, mind you.
If you haven't already noticed, a number of us here at Think McFly Think are Superman nuts and looking forward to the (eventual) next cinematic outing of Supes, Lois Lane, Jimmy Olson & Co. Of course by the time things finally move forward, we'll move on to another franchise for us to obess over. Perhaps the Star Trek sequel?
Will there be more ads? Possible. But a definitive answer on the matter remains to be seen.
Reader Comments (3)
I always have found it weird that a former candidate for the role of Superman on the big screen is now wearing the suit from the last movie in a Japanese car commercial. Really?
He totally should've been Superman. But this should give WB an idea on who to pick as far as Superman. I really think Matt Bomer is a better Superman than Brandon Routh. I really am not a fan of Routh's... and mind you, where is he now? Matt has been working nonstop eversince... from Tru Calling, to Traveler, to Chuck... and now White Collar. He is truly the sexiest rising star... to echo People mag.
He totally should've been Superman. But this should give WB an idea on who to pick as far as Superman. I really think Matt Bomer is a better Superman than Brandon Routh. I really am not a fan of Routh's... and mind you, where is he now? Matt has been working nonstop eversince... from Tru Calling, to Traveler, to Chuck... and now White Collar. He is truly the sexiest rising star... to echo People mag.