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« Burger King Hits a New Low | Main | Sean Penn Works Out And He Wants You To Look At It »
Tuesday
Aug202013

New HTC Commercial Featuring Robert Downey Jr. - Here's To Change

DateTue, August 20, 2013

The latest and biggest marketing blitz from the 17 year old smartphone savvy company HTC involves Iron Man himself Robert Downey Jr. The $1 Billion campaign has kicked off with a 2 minute plus commercial featuring Downey and Jon Polito (The Big Lebowski, Barton Fink) brainstorming on what HTC actually stands for.

"Humongous Tinfoil Catamaran? Hipster Troll Carwash? Hot Tea Catapult? Hold This Cat?"

The 1st phase focuses more on brand recognition where stage 2 and 3 of the marketing campaign will pinpoint the actual product.

KNOWYOURMOBILE

AuthorPeter Georgiou | CommentPost a Comment |

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