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    « Oh, God! It's Betty! | Main | Hulk Vs The Marvel Universe »
    Monday
    Jul122010

    "Fallen Skies" Viral Marketing?

    DateMon, July 12, 2010

    The privileged folks over at Coming Soon received a package marked with a logo that reads "2nd Mass". the package was adorned with bubble wrap and a note with PLAY ME displayed on it.

    After unwrapping the package a a smashed up flip cam was revealed with a charred note attached that read, "You have been chosen to join the 2ndMass PRESS PLAY 2ndmass.com"

    You can watch the video below. This is what Coming Soon had to say about the website and the project:

    The website contains geographical markers pointing to a location that Google Maps indicates is in San Diego. Meanwhile, one of the website's hyperlinks contains a countdown clock that seems to indicate that something will be happening during the con.

    The address on the back of the package matches that of Turner Entertainment.

    UPDATE:     If this is a Turner property, the most likely candidate is Fallen Skies, the new Steven Spielberg-produced series that has announced plans for Comic-Con.

    AuthorPeter Georgiou CommentPost a Comment

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