Archie Andrews Signs with CAA

Today's article is a fair bit different than most of the ones I've done lately.  Normally I report news on DC or Marvel comics, maybe Darkhorse, or give an opinion as to what I feel would make a good movie or series from one of the lesser known commodities each company offers.  So, the fact that today's article is all about Archie Comics may come as a surprise.

According to Variety, Archie Comics Publications has signed a deal with CAA.  The Archie brand has been around for seventy years, and their stable of characters include "Archie & friends", "Sabrina the Teenage Witch", "Josie and the Pussycats", and "Cosmo the Merry Martian", "Super Duck" and "Dotty and Ditto".

The agency will seek to create opportunities in both film and television for its newly acquired branded properties.  Talent agencies, as Variety points out, have been the catalyst for matching branded properties with the correct studios.  Just recently CAA has helped "Major Matt Mason" be set up as a starrign vehicle for Tom Hanks, and WME has set up Battleship to be directed by Pete Berg.

Hollywoods been gobbling up these branded properties lately like a Hungry Hungry Hippo. First Disney bought Marvel, then there was the restructuring WB did to create DC Entertainment, and now this pact with CAA and Archie.

While I'm a guy who enjoys his adult oriented and violent comick book movies, I look forward to this arrangement.  Archie has an interesting band of characters in its stable, and Hollywood could use some more quality family films aimed at a slightly younger audience.  Whether it be cartoons, a television series, or a movie, I'll be interested in checking it out.

And before anyone asks, yes I did read Archie when I was younger nor am I embarassed to admit it.  Especially since just like him, I grew up in a town called Riverdale.