DC's Animated line of movies rebranded

From World's Finest

The ongoing home video line DC Universe Animated Original Movie is being renamed as part of DC Entertainment's ongoing rebranding efforts.

The DC Universe Animated Original Movie line – the home video line co-produced between Warner Premiere, Warner Bros. Home Entertainment Group, DC Entertainment and Warner Bros. Animation – has been renamed as part of the ongoing brand overhaul by DC Entertainment and DC Comics. Beginning with the June 2012 Superman Versus The Elite animated feature, upcoming installments of the popular movie line will now fall under the name DC Comics Premiere Movie. Additionally, all titles under the line will feature the new DC Comics logo in the lower left-hand corner, similar to any home video titles featuring DC Comics characters. Warner Home Video recently released the following banner image promoting the upcoming Superman Versus The Elite animated feature, the new DC Comics Premiere Movie trade dress included.

The change in trade dress is part of the rebranding efforts by DC Entertainment, announced back in January 2012. The recent rebranding is part of the company’s mission to fully realize the value of its portfolio of brands, stories and characters, distinguished by incredible breadth and depth across publishing, media and merchandise. The new branding started appearing on comic books and graphic novels as of March 2012, the same time as the launch of the DC Nation programming block on Cartoon Network, and is starting to touch upon different consumer products. The new branding will be rolled out over time on other DC Entertainment products from Warner Bros. - including film, television, interactive games and merchandise - with complete saturation before the end of 2012.

The DC Universe Animated Original Movie line was launched in 2007 with Superman/Doomsday, and has since seen a wide selection of home video and soundtrack releases under the banner. Five years later, the line continues to be a profitable endeavor for Warner Home Video. Any currently available home video artwork for Superman Versus The Elite will be modified with the new DC Comics Premiere Movie trade dress, and any significantly re-released titles will be fitted with the new trade dress.

A co-production of Warner Premiere, Warner Bros. Home Entertainment Group, DC Entertainment and Warner Bros. Animation, the direct-to-video Superman Versus The Elite animated feature debuts June 12th, 2012 on Blu-ray, DVD, OnDemand and for Download from Warner Home Video.